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Fade In With Spring’s Light Denim Jeans for Men

Published by: Team | Date: Mar 31, 2016 | Source: WSJ

After years of ‘dressy’ dark denim, light washes are back—from brands like Calvin Klein Collection and J. Crew—but that doesn’t mean guys can’t still look spiffy in jeans. Here, three ways to elevate the look. FOR AT LEAST a decade, men have safely relied on polished dark denim for a laid-back-but-not-loutish look. But inky selvedge jeans and raw denim styles—the sort that are uncomfortably stiff at first—are now so pervasive, we may have reached a saturation point. “Dark jeans with high-contrast whiskers now look so tired,” said Jonathan Cheung, SVP of global design at Levi’s in San Francisco. So what’s next? Brands like Calvin Klein Collection, Saint Laurent and even J. Crew are nudging men back into the light with paler, distressed jeans, an appealingly unfamiliar counterpoint to the sea of somber indigo. The challenge lies in making these faded jeans—which many associate with sartorial fecklessness—appear as polished as their dressier counterparts. In a literal interpretation of blue-sky thinking, denim purveyors are floating every shade of jeans imaginable. Some go so far as to utter the word “stonewashed.” Wayne Gross, fashion director at online retailer, East Dane, is partial to washed-and-tumbled versions by Patrik Ervell, Our Legacy, A.P.C. and Levi’s Made & Crafted. “The indigo must be consistently faded,” said Mr. Gross.
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    Gunmetal about 2 months ago

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    Gunmetal about 2 months ago

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