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Denim: Traces of Life in Blue.

Published by: Team | Date: May 2, 2018

Denim is blue, like sea and sky. Seeing blue evokes the oceans and heavens. We love the color, probably because it conveys the transcendence of the high and the deep. Nature gives you the tinge on land only rarely—mostly, just some frogs, birds and beetles have it but human culture has made blue its fave color. And the big...

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America's Last Major Selvage Denim Factory Is Closing.

Published by: Team | Date: Nov 14, 2017

The last American selvage denim factory, the Cone Denim White Oak Plant in Greensboro, North Carolina, will be shutting its doors. The New York Times reports that the factory has been making its vintage selvage denim, which is produced on old shuttle looms the way denim originally was made, for nearly 112 years. The plant was acquired...

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The "True Denim Capital of the World"​ is a Disgrace to the Industry. We should Act Now!

Published by: Team | Date: Feb 12, 2017

If you’re a bit of a Denim enthusiast like me, you are wearing Jeans to work today, and if, like me, you’re a bit of a Jeans fanatic who doesn’t manage hedge funds, your Jeans are fairly run of the mill. The specials I wear today were made in Pakistan. But most of my other Jeans are made across Hong Kong’s Victoria Harbor in southern...

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AETUBA is a socially engaged community dedicated to “All things Denim”. As a one-of-a-kind denim social & professional hangout, AETUBA has emerged as a global platform for denim consumers and purveyors Read More

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